Understanding your "Weekly Statistics" in a nutshell!
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What will it tell me?
It tells you how many people visited your site, what they accessed, how
long they stayed and how they got there.
What are the different categories?
It uses four
basic criteria: Hits, Page Views, Visits and referrals.
- Hits - If someone views a page with
ten pictures, that's eleven "hits". One for the page and ten for the images.
All you have to do is load up your pages and you get a zillion hits. This
is the least relevant. If your web site was a department store it would be
recording all items for sale in that department (page) - even if the
customer didn't look at most of them.
- Page views - Or how many actual different pages were viewed
by anybody. We're getting more relevant here. If your web site was a department
store it would be recording how many departments were visited - and not what
items were on the shelves.
- Visits - This records the customer's entire trip through
your "store" OR how many people actually entered your store and
how long they stayed.
- Referrals - Or, how are
people getting to
your website?
- Keywords they used
- who referred a visitor to you -- was it a search engine or another
directory?
- Do you belong to an association? If so, are they referring people to
you?
Comparing the results of the different categories will give you a better idea
of the origin of your traffic than any one statistic can offer.
- The Who's On Report - shows you how many people on your
website at
the time you are checking and where they are dialing in from.
- Trends for the entire year - or over an
hourly basis.
