The meta "description tag on every page is very important
to your search results display. It affects your click-ability. If you go over
the word count you will be mercilessly cut off in the middle of a sentence. If
you don't add a description at all, Google, Yahoo and the other search engines
will randomly select bits of text snatched up by the bots and crawlers. The image
below shows what happens when you follow Google guidelines and what happens when
you do not!
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