Your web site's Purpose
you want your web site to accomplish for you - sell, tell or show?
due attention to the factors in the
top half this page - they concern specifying
the back bone of the entire site, and
if the backbone is incorrect the entire
structure will need to be rebuilt before
Also see "simplify!",
as part of this backbone may involve a
data enabled page format. The purpose of
any site is to tell something, sell something
or show something. You have to define the
end purpose of your site before you
start production. It is much more likely
you'll "get there" if you know
where "there" is. Also defining
your colors must be done before work starts - it is covered further down
A designer can't envision
your dream. A designer can only help you
accomplish what you outline for
him or her to do for you. The
larger the site the more crucial planning
does your business or organization
do - tell, sell or show?
What do you want your
web site to do for you - tell, sell
web site is not advertising — It
is a tool that must be advertised.
Unless you are a non
profit organization, you must determine
how you are going to generate revenue
and make a profit.
First decide what type of web site you
Do you want a visually lush display case, heavily
programmed info source, shopping
cart sales center or a combination
of any of the three. Unless you are
a non profit organization, you must
determine how you are going to generate
revenue and make a profit from this
venture. A free consultation with
Internet Outsource Tampabay can help you define
your mission and reach your destination.
the level of technology needed -
This will be at the root of the construction.
This is an extension of "define
your mission" covered in detail
in the "simplify!" section.
It involves the page format needed
to perform the required tasks of
your site's mission. The objective
is neither unnecessary complication
nor too little technology to execute
- If you have
any plans of expanding
your site set up for growth from the
start. It is more efficient to design
in options for later use than to totally
re-build the site when you expand.
you are, for example, planning
a model showcase, real estate
site or a product sales site -
will need quality photographs to
represent your product to a distant
customer. Photography and/or editing
skill is a must. That is a specialty
here at Internet Outsource Tampabay.
actual item sold arrives after
the sale in the mail. In
this case a picture is not worth
a thousand words, it is worth
a thousand dollars! In the case
of real estate that worth would
be many thousands of dollars.
Cutting corners on cleverly representing
your product would defeat your
stated goal - to sell.
on the other hand, you are selling
quotes you will need to have
the appropriate online software
application planned and designed.
There are also many pre-made
applications that can be inexpensively
adapted to your site.
your goal is to disseminate information
may need a database designed.
Photographs and graphics are
usually scarce on these sites
as all the money is spent on
The right color set is very IMPORTANT. Color is the most powerful
component of all visual imagery. The right colors communicate meaning
and please the eye. The wrong colors can be unpleasant and even unsettling.
Bad combinations of colors can be even more unsettling.
Sometimes a color choice seems good in concept until you see it on the
screen. Make use of the handy,
online color selecter or Adobe's
slick Kuler site (requires latest version of Flash) to
see your potential web color choices displayed on-screen. It will help you choose
by name and give the designer the exact code to display it on your site. Since
a computer monitor transmits light instead of reflecting it, online colors have
a different look than their reflective (on paper, etc.) counterparts. A designer
can also create custom colors.
- color can capture attention, relax
or irritate the eyes, and affect the
legibility of text.
- The wrong colors can have a very negative
effect - the wrong combinations, even
- Background images and watermarks behind
the text make it hard for many of your
readers to decipher your message.
Also, experts agree - colors are seen
by different ages, genders and ethic groups
in many different ways. Demographics are
critical to all color strategies for visual
communication, be it brand identity or
- The overwhelming majority of internet
users PREFER search engines to "Yellow
- 57% of businesses report that internet
users generate more income than off-line
- A great number of people interviewed
stated that they were unlikely to do
business with companies that did not
have a web site.
OnlinedesignFLA can help
you plan your project and help you to avoid
any needless complications and back pedaling.
There are millions of web sites out there
- we at Internet Outsource Tampabay don't
feel the need to make a killing on each project
Copyright 2008 OnlinedesignFLA